Survey: Finish customers faucet a number of sources to amass used gear
A Randall-Reilly survey of development, landscaping and agricultural finish customers reveals a transparent choice for utilizing a number of sources for buying used gear.
When requested the place they sometimes purchase used gear, contractors confirmed the strongest inclination to purchase from a vendor (69 p.c), whereas landscapers and farmers have been extra inclined to purchase from a personal get together (landscapers, 76 p.c; farmers, 68 p.c).
Landscapers expressed much less curiosity in shopping for used gear from an public sale, with solely 27 p.c saying they used auctions, a quantity that’s nearly half of the development and agricultural respondents who mentioned they used auctions.
The vast majority of respondents in all purchaser segments say they analysis specs earlier than shopping used gear web sites or dealer publications, with greater than 60 p.c of candidates in every section saying they did this analysis forward of time.
Shopping for concerns
Not surprisingly, the primary consideration for a web based used gear purchase is worth. All three purchaser segments cited this issue first. It was not less than 26 proportion factors above the next-highest reply.
The variations between the client segments have been extra evident within the second-highest issue cited in on-line used gear buys. Contractors, at 57 p.c, listed upkeep historical past. Geography, at 51 p.c, was the second-highest consideration for landscapers. For farmers, upkeep historical past (48 p.c) and geography (46 p.c) have been shut second and third components when shopping for used gear.
On-line shopping for challenges
When requested to record their best problem in utilizing on-line used gear websites, all three person segments cited “insufficient gear historical past/situation info” first. By comparability, customers appear comparatively pleased with these websites’ search standards and filtering, stock comparisons, stock degree and variety of pictures.
Vendor on-line advertising and marketing
The survey additionally requested sellers and public sale firms which on-line providers they use to market their stock. Fb was the clear winner for each sellers (52 p.c of respondents) and public sale firms (67 p.c). Public sale firm respondents have been more likely to make use of Google, LinkedIn and YouTube to market their providers. Thirty-two p.c of the sellers surveyed mentioned “not one of the above” when answering this query.
The Randall-Reilly survey was carried out by cellphone and e mail in September; there have been 262 end-user respondents, 107 vendor respondents and 98 public sale firm respondents.