Why Is Terex Vans’ Articulated Truck Line Now Referred to as Rokbak?

When Volvo Group modified the title of its Terex Vans articulated truck line to Rokbak earlier this month, it represented the primary time the corporate had created a wholly new model, says Paul Roberts, Rokbak managing director.

North American supplier enter performed an integral function within the rebranding.

RobertsVolvoAfter the mud settled following Volvo’s 2014 acquisition of Terex’s articulated and rigid-frame truck strains, “we began having a dialogue with our sellers and clients asking how they felt concerning the model and what it ought to appear like,” Roberts tells Tools World.

Volvo had modified the division title to Terex Vans with the understanding it will be a step alongside the best way to new identities. (The inflexible body vans  directed primarily on the mining  and quarry segments  at the moment are Volvo branded; each truck sorts are manufactured in Motherwell, Scotland.)

And with Terex now concentrating on lifting, materials dealing with and processing, “there was numerous separation from that model,” Roberts says. “And after fairly a couple of years of Volvo possession, there was nonetheless some confusion within the market relating to who we had been. Was it nonetheless a part of Terex or a part of Volvo? Did Volvo purchase Terex?”

About three years in the past, Volvo began to delve into the Terex Truck artic product branding, asking sellers if it was time for a change. “The solutions had been very clear: we needed to begin desirous about the place the model ought to go,” Roberts says. “We sampled a couple of names with some key sellers. We needed to convey that it is a sturdy, easy product that is as stable as a rock.” 

On the forefront on this effort was the North American articulated truck market. “The North American market is vastly vital,” Roberts says. “In some years, it makes up 50% of the world marketplace for articulated haul vans, which could be round eight,000 models. North American clients and sellers actually know the product and its functions.”

Rokbak artics are distributed by round 30 North American unbiased multiline sellers and never via the Volvo CE supplier community, which, after all, distribute Volvo’s well-liked artic line. “We preserve the manufacturers separate,” Roberts says. “It is a completely different platform and design.”

Rokbak - Hauler in QuarryVolvo says the 2 Rokbak fashions, the the 30.9-ton RA30 and the 41.9-ton RA40, provide higher gasoline financial system, decrease emissions, improved security and better sturdiness than the earlier Terex Truck fashions.Volvo

Roberts factors out that the articulated hauler house has comparatively few rivals. He sees two kinds of clients: these searching for feature-laden premium merchandise and people wanting easier merchandise. Rokbak merchandise would are inclined to enchantment to smaller to medium-sized earthmoving contractors. High present Rokbak markets are Florida, the Carolinas and Texas. The division can also be seeking to broaden in Georgia and a few areas in Canada. 

Immediately’s supply-chain issues, nevertheless, have created curiosity in Rokkbak vans exterior its standard buyer base, says Roberts. It is a two-edged sword, nevertheless, because the division additionally faces related provider points as different OEMs. 

Volvo says the 2 Rokbak fashions, the the 30.9-ton RA30 and the 41.9-ton RA40, provide higher gasoline financial system, decrease emissions, improved security and better sturdiness than the earlier Terex Truck fashions, TA300 and TA400. For artics going to the European market, Europe’s Stage 5 engine necessities additionally prompted main adjustments within the machine management, consumption and exhaust system that won’t be a part of the North American product.

Volvo traces the Rokbak’s lineage to 1934 when Euclid Highway Equipment constructed what Volvo calls the world’s first off-road truck, the Mannequin 1Z. The vans have been made in Motherwell, Scotland, since 1950. Common Motors purchased Euclid in 1953 and renamed its earthmoving division “Terex,” from the Latin “terra” (earth) and “rex” (king). Terex turned unbiased of Common Motors in 1987, was purchased by North West Engineering in 1992, forming Terex Company. Volvo Group then purchased the off-road truck line from Terex in 2014.